0 = Neutral control
1 = basic personalised total
2 = PT + disaggregated
3 = Generic Control
4 = PT + Gain frame
5 = PT + Loss Frame
6 = PT + lower than average
7 = PT + comparable to average
8 = PT + higher than average
9 = PT + vanquishing advice
10 = PT + collective information

0 = Control
2 = PT + disaggregated
4 = PT + Gain frame
5 = PT + Loss Frame
6 = PT + lower than average
7 = PT + comparable to average
8 = PT + higher than average
9 = PT + vanquishing advice
10 = PT + collective information

I know how much it costs me when I leave appliances in standby mode.
1 = Strongly Disagree
2 = Disagree
3 = Somewhat Disagree
4 = Neither Agree nor Disagree
5 = Somewhat Agree
6 = Agree
7 = Strongly Agree

unplug each and every 'energy vampire' appliances ?
1 = Very Unlikely
2 = Unlikely
3 = Somewhat Unlikely
4 = Undecided
5 = Somewhat Likely
6 = Likely
7 = Very Likely

1 = Male
2 = Female

1 = Below $20,000
2 = $20,000 - $29,999
3 = $30,000 - $39,999
4 = $40,000 - $49,999
5 = $50,000 - $59,999
6 = $60,000 - $69,999
7 = $80,000 - $89,999
8 = $90,000 or more
9 = $70,000 - $79,999
12 = Prefer not to say